NBA 2K20 x Nike Zoom Kobe 5 Protro 'Chaos Alternate' Gamer Exclusive

Instead of the usual retail launch, Nike made buyers earn the Nike Kobe 5 Protro 2K Gamer Exclusive. To order these sneakers, buyers had to score 42 points or more in a virtual basketball game. Winners got a free digital version and the chance to order the shoes through Nike's SNKRS app.

The Nike Kobe 5 Protro 2K Gamer Exclusive's electric design reflects its ties to online gaming. The bright neon swoosh logo stands out against iridescent purple, while the same neon yellow swipes across the heel. Bright red droplets decorate the shoe like paint splatters.